1. Discuss the differences between decision making under certainty, decision making under risk, and decision making under uncertainty. Include basic definitions and techniques used to solve problems for each type of decision. Provide an example of each decision and explain your answer.
2. The authors concentrate on customer engagements in chapter three. Customer engagement is essential to a customer-centered culture. The authors discuss three characteristics of customer engagement. Where are these three characteristics of customer engagement? Explain why these three characteristics attribute to a customer-focused culture.