Homework: Healthcare Marketing
Instructions:
You will explore the advantages and disadvantages of marketing tools used in healthcare. By the end of the unit, you will be able to make recommendations on what marketing tools would be most useful and effective given various elemental factors and internal influences.
To begin, select one of the following healthcare systems that you would like to explore for this unit:
o Acute care
o Ambulatory care
o Assisted living
o Continuing care retirement community
o Critical access hospital
o Dialysis care
o Home health care
o Hospice care
o Long-term care
o Memory care
o Palliative care
o Pediatric care
o Primary care
o Short-term care (e.g. post-surgery therapy)
o Skilled nursing care
o Surgical care
o Veterans Health Administration
o Other (requires approval from instructor)
Next, select an environment/location:
o Downtown New York City
o Denver, Colorado
o Mobile, Alabama
o Boston, Massachusetts
o Rural Minnesota
o Savannah, Georgia
o Los Angeles, California
o Fort Worth, Texas
o Anchorage, Alaska
o Other (requires approval from instructor)
Finally, select three marketing tools:
o Email
o Newspaper
o Memorandum
o Radio advertisement
o Television
o Telephone
o Social media
o Internet
o Person-to-person
o Billboard
o Referral
o Other (does not require approval from instructor)
Instructions
Powerpoint presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).
o Provide a general overview of your select healthcare system.
o Discuss the demographics of your select location.
o Discuss the advantages of using each marketing tool at your healthcare system and location.
o Discuss the disadvantages of using each marketing tool at your healthcare system and location.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.