Discuss the decision to add or drop products to or from the


1. Discuss the decision to add or drop products to or from the product line in international markets.

2. Why should customer-service levels differ internationally? Is it, for example, ethical to offer a lower customer-service level in developing countries than in industrialized countries?

3. What are the characteristics of a good international brand name?

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Business Management: Discuss the decision to add or drop products to or from the
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