Discuss the debate between Hofstede (1984, 1994, 2001, 2002) and McSweeney (2002a, 2002b) regarding the heterogeneity of cultures.
Your essay should ideally respond to the following points:
Main Points:
1. Briefly present Hofstede's cultural dimensions emerging out of his questionnaires. Here, you should make sure I clearly understand what you mean by each of these dimensions. Where appropriate, illustrate the dimensions with examples.
2. Discuss Hofstede's methodology in relation to his questionnaires. Here you should refer to the arguments in favour of the validity and reliability of his questionnaires.
3. Discuss McSweeney's arguments against the validity and reliability of Hofstede's questionnaires.
4. Discuss the debate about essentialist versus non-essentialist views of culture and how this might be used to critique Hodstede.