Discuss the cultural variables


Problem:

The board chairman has contacted you directly in regards to your last assignment. He explains to you that your presentation had a great impact on the decision to expand the company to your selected country. He also informs you of your next assignment for the expansion. He explains that you must prepare a memo for the board discussing the cultural variables of your selected host country (INDIA). In the report, you must research key cultural variables (as described by Hofstede, Trompenaar, and others), and discuss how they compare to the United States.

For full credit, you must address the following in your posting:

Discuss the cultural variables of your selected country.

Research key cultural variables (as described by Hofstede, Trompenaar, and others), and discuss how they compare to the United States.

Describe any differences in terms of their potential to interfere with, prevent, or damage the business relationships shared between international enterprises in your selected country and the United States.

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Marketing Management: Discuss the cultural variables
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