Assignment:
Mid Term: Covers chapters 1 through chapters 7
Part 1
1) Define and explain each of the following tools/concepts below.
· The strategic planning process
· S.W.O.T
· Market Segmenting
· Target Marketing
· Product Positioning
· Offerings: -product, price, and service.
Part 2
1) Create a new product and discuss how you would market your product.
· You will need to provide information on how your product is superior to your competition's product.
· Use two or more of the concepts from Part 1 in your product assessment.
Part 3
1) Analyze the (1) security, (2) privacy, (3) ethical, and (4) legal issues related to the digital information world and marketing.
Note: Please review my expectations for the assignment. Writing is assessed using the Writing Rubric under Resources.
1. All assignment should be Formal Academic Writing (See Formal Writing Guide under Resources).
2. You should include a cover page for each assignment. An abstract is not necessary.
3. All assignments should be 12 pt. Times New Roman, double spaced with 1" margins.
4. I expect your response to include 3 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format.
5. Deliverable length is a minimum of 4 body pages, not including the cover page or references.