Discuss the cost of distribution is rising


Homework: Goal-Setting Framework

The first of six steps of performance management consists of goal setting, as detailed in Chapter Three. Assume that you work for the Los Angeles Tribune, a large but struggling newspaper publisher with distribution throughout the Los Angeles region. Various problems have arisen that need to be addressed:

a) The cost of paper is rising
b) The cost of distribution is rising
c) Circulation revenue is down
d) Advertising revenue is down, largely due to free online listings offered by Craigslist and other online advertising services
e) Customers are largely in the 40+ age range
f) The current number of employees cannot continue to be supported if revenue continues to shrink

You have been selected by the CEO to construct a goal-setting framework that focuses on three of the six issues above. In your APA formatted 2 to 3 pages paper, include a goal statement for each of the three issues you've chosen and describe the corresponding strategies, tactics, activities, measures of success, and goal measurements you recommend. Support each with your rationale, citing the textbook as necessary, and be sure to provide specific examples within the activities section. In addition to your two to three pages of written content, a title page and reference page are required.

For this homework, it is possible to make reasonable assumptions regarding the organization's economic situation and business climate.

Format your homework according to the give formatting requirements:

a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.

b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.

c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.

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Marketing Management: Discuss the cost of distribution is rising
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