Based on your academic research (i.e. journal articles), fully discuss the concepts of online value creation and online value co-creation. Furthermore, select any two websites and discuss how these websites have, or have not, applied value co-creation.
Academic databases: Business Source Complete, Sage, Emerald and Science Direct
Learning Outcomes Assessed:
1. Undertake a critical analysis of current marketing issues
2. Synthesise emerging issues and concepts from a range of academic journals, and relevant texts.