Discuss the concept of diversification


Problem

Diversification is way for businesses to reduce or diversify business risks. Diversification can also be done to improve operational or financial synergy of companies.

i. Using concepts from this course, freely discuss the concept of diversification, the types of diversification and the comprehensive model of diversification for a multinational firm of your choice.

ii. What are the business implications of culture on diversification of businesses? Provide clear explanation.

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Marketing Management: Discuss the concept of diversification
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