Discussion
In this discussion, address the following:
• Ryanair, Europe's first low-fare, no-frills airline, has grown into one of Europe's largest and most profitable airlines. Using Ryanair as your frame of reference, discuss the concept behind their pricing strategy.
• Do you agree or disagree with the LCC concept? Why or why not?
• Provide examples where appropriate.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.