Assignment:
Kevin Andrews and Karen Platt are college seniors. They're in the process of launching an unsweetened, fruit-flavored bottle water start-up named Compete H2O. The start-up will be unique in that Compete H2O will be sold via small kiosks located in fitness centers. The university that Kevin and Karen attend hosts an annual business plan competition. Kevin is in favor of entering the competition. Karen is opposed to the idea, arguing that Compete H2O's business plan is complete and it is time to move forward. What advantages might Kevin and Karen gain by participating in the university's business plan competition?