Marketing concepts:
1. Company's corporate name
2. Company's corporate headquarters
3. Parent company
4. Subsidiaries
5. Mission Statement
6. Core competency
7. Identify major product (s)
8. Identify target market (s)
9. Complete a SWOT analysis
10. Discuss the company's marketing mix in reference to the 4Ps
1. What are their market demographics and psychographics?
2. Crayola is in what state of the PLC?
1. What are their market demographics and psychographics?
2. Crayola is in what state of the PLC?
3. How can we define their move from crayon to toys?
4. Does this create a whole new stage of development?
5. Why the move from brand Binney&Smith to Crayola?
6. Does Crayola have brand equity?
7. Why do you think Crayola moved from school supplies to toys?
8. How have their 4Ps changed?