Assignment:
Operational Effectiveness
A company that sells three (3) major products and has traditionally been conducting business within the U.S. The CEO asks you to set up an organizational structure that could facilitate the foreign expansion of the company. Determine the key issues that you would discuss with the CEO regarding the company's international strategy before you make any recommendations. Recommend which one (1) of the three (3) strategies: emphasis on global, emphasis on location, or emphasis on global learning should be used for foreign expansion of the company. Please provide a rationale for your response.