1. In reference to strategic management and business policy, Discuss how you can could apply the concepts learned in this course to your current or future career. Name at least one strategic management model discussed during this term that you would use, and explain why you selected this model. How might you incorporate information from this model to your career aspirations and goals.
2. Discuss the combination of global strategies adopted by Heineken for its diverse portfolio of brands. Explain how van Boxmeer’s recent actions will help the firm deal with recent global challenges and suggest one or two other actions he could consider.