Assignment
CASE STUDY ANALYSIS QUESTIONS:
Ferrell & Gresham (1985), "A Contingency Framework for Understanding Ethical Decision Making in Marketing," Journal of Marketing, Vol. 49 (Summer), pp. 87-96.
"Just Try and Social Distance This," Bloomberg Businessweek, April 20, 2020, p.40-45.
Refer for your syllabus for requirements and submission deadline.
Case Questions:
• Identify and discuss the sustainability dilemma faced by the CEO of Carnival Arnold Donald.
• Identify and discuss the ethical dilemma faced by the CEO of Carnival Arnold Donald. Apply and discuss Kelley's situation following Ferrell & Gresham's Contingency Framework focusing on the 3 variables impacting ethical decision making.
• Stakeholders are directly or indirectly affected by an organization's actions. Provide 3 specific stakeholders affected by ethical situation and briefly explain the effect(s).
• Discuss the challenges in addressing the ethical dilemma faced by Donald by identifying at least 2 key issues and their subsequent implications/ramifications.
• If you were Donald, how would you have responded to the ethical dilemma?
• If you were part of Carnival's top management, how would you implement a solution to respond to the ethical dilemma?
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.