Discussion: Virtual Teams
Group or team projects are some of the most dreaded assignments in graduate school. However, accrediting agencies expect that they be integrated into business curricula to prepare students to work in professional environments.
Discuss the benefits and challenges of team/group projects either in school or on the job. How might the dilemmas of teamwork be intensified on a virtual team? What dilemmas do you feel when you are faced with team assignments?
Discussion: Task Versus People Orientations
COMPLETE the "Task Versus People Orientations" exercise (page 511). Evaluate the results and reflect upon how this impacts your leadership style. When you read about the various leadership styles, think about which theory fits your current style. Would you like to change your style? How might you do this?
Discussion: Products and Branding
View these videos at the website of Duane Knapp, an authority on building a genuine brand and the science of branding.
Share with your classmates the writing you did during Learning Activity 2. Then, comment on how your perceptions of branding have changed considering the Duane Knapp videos and the reading you have done so far in this course. How have these resources changed your initial assumptions?
Discussion: Sales Dialogue: Creating and Communicating Value
In this learning plan, we've discovered that the development of an effective sales dialogue is the key to creating and communicating value to prospective customers. What are the essential characteristics of effective sales dialogue? How can salespeople make sales dialogue interesting and understandable to buyers?