Discuss the attributes of the customer benefit package that


Discuss the attributes of the customer benefit package that apply to students of a college. Explain why each point does or does not apply. A customer benefit package (CBP) is a clearly defined set of tangible (goodscontent) and intangible (servicecontent) features that the customer recognizes, pays for, uses, or experiences.

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Operation Management: Discuss the attributes of the customer benefit package that
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