The company is Sanofi Aventis Pharmaceuticals, this is an actual company.
The product is called SANOVEX it is a sleep aid, totally fictitious.
Past research mirrored Sanofi Aventis' real product Ambien. The premise to this product (SANOVES)is that it is targeted to menopausal women with possible depression; this also was created for the purposes of the paper.
Please help me - include the following information:
a. Describe the attributes of your product or service in detail.
b. Describe the pace at which your product will move through the product life cycle and the factors that will impact its movement. How will the product life cycle impact the marketing of your selected product or service?