Discuss the argument for and against use of global marketing, Marketing Management

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Discuss the argument for and against use of global marketing

Problem

Discuss the arguments for and against the use of global marketing and advertising. What types of products and services are best suited for global advertising? What developments have taken place in recent years that support the use of global advertising and what factors might make this approach more difficult to use effectively?

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Marketing Management: Discuss the argument for and against use of global marketing

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Marketing Management: Discuss the argument for and against use of global marketing

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