"My evaluation of journals will focus on originality, application of your sociological imagination, evidence of your commitment to the effort, and the whole range of stylistic issues. It is critical that your entries be sociological; they must be informed by sociological concepts (social construction of deviance, framing, hegemonic and subversive narratives, definition of the situation, race, class, gender, etc.) and focused on sociological questions (who benefits?, does this particular arrangement reproduce social relations?). Go beyond mere observation or opinion; analyze."