Discuss the advantages of telephone interviewing


Develop a hypothesis for a problem at a local business .Determine if your hypothesis has adequacy for its purpose, is testable and better than its rivals.   Then, use the Checklist for Developing a Strong Hypothesis on page 64 as it relates to your hypothesis.   Discuss your results.   Respond to at least two of your fellow students' postings.

Based on the analysis of the last six months' sales, your boss notices that sales of beef products are declining in your chain's restaurants.   As beef entrée sales decline, so do profits.   Fearing beef sales have declined due to several newspaper stories reporting E.coli contamination discovered at area grocery stores, he suggests a survey of area restaurants to see if the situation is pervasive.

  • What do you think of this research suggestion?

Read the interview with Elizabeth Buchanan on virtual research ethics [Readings in virtual research: Issues and controversies. (2004, January-June).Information Technology Newsletter . You can find this article through the Ashford Online Library.   Write a summary of this interview and add your thoughts on how this affects the business research process.   Respond to at least two of your fellow students' postings.

Read Snapshot: Tracking Search Patterns on page 37. Find more details of this study since the text's Snapshot was printed and discuss the study including any updates.   Respond to at least two of your fellow students' postings.

Contemplate Snapshot: Measuring Respect on page 301 of your text. Discuss the information presented and the critical measures taken in order to present an appropriate measurement scale. Respond to at least two of your fellow students' postings.

Read Close-Up, pages 118-121. Discuss your answers to the Research questions on page 120. Respond to at least two of your fellow students' postings

Should the technical representatives be given more training?

  • Discuss the following questions then respond to at least two of your fellow students' postings.

Discuss the advantages and disadvantages of face-to-face interviewing.   What is necessary for the success of this method?Discuss the advantages and disadvantages of telephone interviewing.   What is necessary for the success of this method?How do these survey methods compare?

Read and discuss Bringing Research to Life on page 187 of your text. Develop investigative questions that could have been used to guide Jason and Sara's mechanical observation study. Respond to at least two of your fellow students' postings.

Poll a small sample of class members, work associates, or friends and ask them to answer the following in a paragraph or two: "What are your career aspirations for the next five years?" Use one of the four basic units of content analysis to analyze their responses. Describe your findings as frequencies for the unit of analysis selected. Respond to at least two of your fellow students' postings.

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