Question: 1. Discuss the advantages and disadvantages of just-in-time supply relationships from an organizational buyer's point of view. Are the advantages and disadvantages merely reversed from the seller's point of view!
2. IBM has a long-term negotiated contract with Microsoft, a supplier that provides the software operating system for IBM computers. Discuss several of the issues that IBM might want the contract to cover.
3. Would a toy manufacturer need a different marketing strategy for a big retail chain, like Toys "R" Us, than for a single toy store run by its owner? Discuss your answer.