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Discuss the advantages and disadvantages of being a

• Based on the case study ("Firehouse Subs"), determine which of the three options executives are considering would be most beneficial to a single franchise owner. Explain your rationale.

• Discuss the advantages and disadvantages of being a franchisee of the franchise of Zaxby's . Provide specific examples to support your response.

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Marketing Research: Discuss the advantages and disadvantages of being a

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