1. Overview
A gym has conducted a survey of its customers. After reading the literature, perform a suitable analysis and propose a change to the business. Then pretend you do some market research to check if customers approve of the change. You will have to find a 95% confidence interval for the proportion of customers that support your proposed change and test the claim the proportion of customers that support the change is above 50%.
2. Dataset
You must use the datasets given below:
Customer survey data
Proposed change data
3. Report Structure
The suggested report structure is as follows
Section 1. Introduction
Section 2. Reviewing academic source(s) or website(s) relevant to the survey of gym customers
Find at least one journal article or website related to the survey of Gym customers and give a brief description.
Section 3. A simple Bivariate analysis of the customer survey data
Include at least one bivariate analysis that shows the relationship between two variables you discussed in Section 2.
(Use the Customer survey data And use a filter to select a dataset based on your student number A guide for this is available from https://app.box.com/s/zlikyqj323d8ml7dlar0rr85lpu47su4)
When you do a Bivariate analysis there are 3 possible cases:
Case 1: Two categorical variables
Give a two-way table, also give a chart that compares the proportions of the different groups.
Case 2: One categorical and one numerical variable
Give a table that compares the means and standard deviations of each group. Also, give a chart that shows the distribution of each variable.
Case 3: Two numerical variables
Give a scatterplot that shows the relationship between both variables. Also, find the mean and standard deviation for each of the variables.
In all cases you need to give suitable comments.
Make sure you output includes the sample sizes.
Section 4. Managerial advice
Make a proposed changed based on your review of academic sources and bivariate analysis
Section 5. Analyze the survey data related to the proposed change in Section 4
Find a 95% confidence interval for the proportion of customers that support the proposed change and test the claim the proportion of customers that support the change is above 50%
(Use the Proposed change data And use a filter to select a dataset based on your student number a guide for doing this is available from https://app.box.com/s/rg62h0mbedm2fb97i9m5h2kn3unmrx6x)
Section 6. Conclusion
Give a conclusion to Sections 2
Section 7. Discuss the abuses of statistics
Discuss possible issues with the questionnaires, the data set and the summary statistics you used.
Section 8. Discuss the limitations of quantitative research
Sections 3 and 5 of your assignment is quantitative research because they are an analysis of close ended questions. State and discuss the limitations of quantitative research, Under what circumstances do you need to use Qualitative research.
Section 9. Reference list
Report Format: Choose one of the following formats:
Times New Roman, 12pt
Calibri, 11pt
Arial, 10pt
1500 words + or - 10%
Referencing - Use Harvard referencing.
Attachment:- Assignment Data.rar