Discuss strategies for emerging markets


Question 1.

Luthans and Doh (2012) discuss four imperatives, which serve as common approaches to formulating and implementing international strategies. Select the imperative that you feel will function most effectively within an industry of your choice. Or, describe how a combination of two or more imperatives could contribute to the formulation and implementation of international strategies. How would you approach formulation and implementation within the industry of your choice?

Your answer should be at least 400 words in length. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.

Question 2

Luthans and Doh (2012) discuss strategies for emerging markets. Select one of the emerging strategies and write a short essay explaining why you believe it will or will not function effectively. If you choose to explain why a strategy will NOT function effectively, provide recommendations for improvements or recommendations for a new strategy.

Your answer should be at least 500 words in length. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.

Question 3

Luthans and Doh (2012) discuss entry strategies and ownership structures. As an international manager, which entry strategy would you use for a banking organization? For context, select one of the BRIC countries. Briefly explain why.

Your answer should be at least 200 words in length. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.

Question 4

Luthans and Doh (2012) discuss organizational characteristics of MNCs. Briefly describe a scenario where specialization is appropriate.

Your answer should be at least 150 words in length. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.

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