Assignment:
Jaguar Land Rover's decision to move to a customer-centric marketing approach to engage the global cultural change in the automotive business was based on data analytics. Their continued, strategic decision making will be driven by data. Discuss how they can utilize an integrated, qualitative research approach to better inform their strategic global marketing decisions. Utilize examples from other cases that you've researched and are familiar with.
Attachment:- Towards Customer-Centric Organization.rar