Marketing Assignment: Country Analysis
Select two of the three countries (CHINA, IRELAND AND SOUTH AFRICA )and complete a country analysis for each country selected using Porters Diamond Theory of National Advantage See below for details. You may use external research information to complete this assignment. The length of the report is 2-3 pages single-spaced and must include related images embedded into your report.
For Country 1-2
1. Factor Conditions - this is a nation's position in factors of production necessary to compete in a given industry.
a. List and discuss specific factors that exist in this country that would make this country competitive? (i.e. basic resources such as natural resources, climate, location and advanced resources such as skilled labor, infrastructure, technological know-how)
2. Demand Conditions - this is a nation's nature of home demand for the industry's product or service.
a. List and discuss specific influences that exist in this country in the development of industry capabilities and discuss how sophisticated and demanding customers in this country are that result in increasing competition among existing firms.
3. Related and Supporting Industries - this is the nation's presence or absence of supplier industries and related industries that are internationally competitive.
a. List and discuss specific related or supporting industries that exist in this country. Can a spillover effect take place and contribute to other industries (i.e. technological know-how, etc.)? Are there any successful industries in this country that are grouped in clusters in this country? Discuss in detail.
4. Firm strategy, structure, and rivalry - this is a nation's condition that govern how companies are created, organized, and managed, and the nature of domestic rivalry.
a. List and discuss the different management ideologies that affect the development of national competitive advantage in this country. Does domestic rivalry exist in this country that creates pressures among firms to innovate, to improve quality, to reduce costs and to invest in upgrading advanced features? Please discuss in detail.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.