Discussion Post: Marketing Strategy
Choose one of these retail chains to evaluate their overall marketing mix strategy. Think about your experience when you shop there and evaluate the following questions
Wal-Mart Target Amazon Neiman Marcus
For the chain that you selected, choose one of the Ps (price, product, promotion, or place) and discuss how you think the company uses it. Discuss specific examples of how you see it in use by the chain.
Do you think this chain uses the P you assessed effectively to get a competitive advantage over other businesses? Explain.
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.