1. Discuss some unique pricing issues faced by companies that operate in the pharmaceutical industry.
2. What are some reasons why pharmaceutical companies often sells identical drugs for dramatically different prices in different countries? How can the same drug used for both humans and animals cost significantly different prices??
3. Suppose that a pharmaceutical company has just developed a revolutionary new drug. Discuss the steps it would go through in setting a price. Include a discussion of the information it would need to gather, and the issues it would need to consider.