Discuss some of the various means of measuring effectiveness, Marketing Management

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Discuss some of the various means of measuring effectiveness

Problem

Discuss some of the various means of measuring effectiveness in branded entertainment, and their advantages and disadvantages. Given the emphasis by marketers on ROI, discuss how these measures fit in with this attempt to determine return on investment.

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Marketing Management: Discuss some of the various means of measuring effectiveness

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Marketing Management: Discuss some of the various means of measuring effectiveness

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