Case Study: Planning for Growth
Final Project:
Analyze and discuss small business growth in terms of growth strategy, business forms, short and medium term goals, financing assistance, organizational structure and staffing needs, customers and promotion, and ethics and social responsibility.
Students are expected to apply business and management concepts learned in our course.
Required Elements of the Final Project:
• Read critically and analyze the case below, Planning for Growth;
• Review the project description listed above and review the final project grading rubric, which you will find in the Syllabus and under the
Course Content area of our classroom;
• In your paper, answer the following questions:
What steps should Kelly take to organize and prioritize her business growth strategy?
What business form might make sense, given her expansion plans, and why?
Focusing primarily on Kelly's short-term goals, what kind of financial assistance might be available to Kelly? Which options would you recommend, and why?
How might Kelly's staffing needs change? What kind of organizational structure do you think Kelly's expanded business should have, and what is the best way for her to organize, orient, and train her restaurant staff (e.g., functional categories, units, teams, flat or vertical hierarchy) to meet the needs of her new business?
How should Kelly deal with her current customers in regard to the change? What kind of promotion should she consider in attracting customers to her new location?
What are the ethical issues and potential social responsibilities highlighted by this change? (Consider customers, employees, the current and new communities, and other stakeholders.) How might these issues be dealt with most appropriately?
Required Formatting of Paper:
• This report should be double spaced, 12-point font, and four to five pages in length excluding the title page and reference page;
• Format in Microsoft Word or Rich Text Format (rtf);
• Title page;
• Write in the third person;
• Follow this format for your paper (based on elements detailed above)
Title page
Introduction
Body, in paragraph form. Use the following section headings:
o Growth Strategy
o Business Form
o Financial Assistance
o Organizational Structure and Staffing Needs
o Customers and Promotion
o Ethical Issues and Social Responsibility
Summary paragraph
Reference page formatted according to APA requirements. Include at least three
In-text citations from the course material. If you use additional sources from the Internet or the library, do not forget to use in-text citations and include in the reference.