Solved: Discuss rhetorical move structure in high-tech marketing, Business Law and Ethics

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Discuss rhetorical move structure in high-tech marketing

Assignment:

First read Rhetorical Move Structure in High-Tech Marketing White Papers

Then, use the Excelsior Library or search engine to find an industry online magazine or online journal white paper. Analyze the white paper, and discuss the following questions. White paper for an industry of your choice. (400 words)

What is a white paper and why is it important or not important to your chosen profession (Engineering)or industry?

Identify the claim or argument in the white paper you have selected

Describe the audience the white paper is targeting and how it may have affected the writing of the white paper.

Readings:

Rhetorical Move Structure in High-Tech Marketing White Papers

By Kim Sydow Campbell and Jefrey S. Naidoo

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Business Law and Ethics: Discuss rhetorical move structure in high-tech marketing

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