The future of Krispy Kreme Donuts can only be secured with the company's ability to become more involved in the beverage market and by providing a health conscious option for a new age of customers that are focused on their nutritional habits.
KKD must also make itself readily available to consumers by increasing their retail presence to the likes of Dunkin Donuts and Starbucks.
SWOT ANALYSIS FINDINGS:
Discuss retail expansion, menu expansion with beverages and healthy options (the importance) and social media plans for advertising.
Attachment:- Strategic Management - Case Analysis.rar