Assignment:
Business is Laundry Service
WHAT WE DO......
Our organization specializes in a customer service based experience that caters to our clients in a unique way. We have all heard on the cloth diaper services of the past, where the service professionals came to your door, picked up the dirty cloth diapers, and dropped off fresh clean ones. Our organization is like this in many ways, although we have taken it up a level and made it even more convenient for our clients. No, we are not a diaper service, we are so much more, we are a laundry service! You call us, we pick up your laundry at your convenience, we wash it, dry it, fold it/ hang it up and then we return it, again, at your convenience. We all have busy lives, and this service can make people's lives a little bit easier. We do not always have time to wash our own clothes, and some of us are too busy to even make that trip to the cleaners for drop off and pick up, and then there are those times when you have an important meeting in a few hours, but you spilled your coffee on your blouse and have no time to wash it or grab another shirt, with our service you don't have to. We bring the ultimate customer service experience to your door.
Using the Modes of Entry and their Characteristics, describe which mode(s) of entry you would use to expand globally and why you selected it (even if expansion is hypothetical at this time). Select one country, such as Canada, and discuss relevant cultural, political, and economic factors, and any language barriers that could impact your entry.
Figure:
| Type of Entry |
Characteristics |
| Exporting |
High cost, low control |
| Licesning |
Low cost, low risk, little control, low returns |
| Strategic alliances |
Shared costs, shared resources, shared risks, problems of integration ie: (two corporate cultures) |
| Acquistions |
Quick access to new markets, high costs, complex negotiations, problems of merging w/domestic operations |
| New Wholly Owned Subsidiary |
Complex, often costly, time consuming, high risk, maximum control, potential above-average returns |