Discuss qualitative market research tools


Response to the following in 300 words only and does not have to be in paper format.

E-Focus Groups Market Research Service provides a variety of qualitative market research tools to assist organizational researchers.

Review the company website at https://www.e-focusgroups.com/index.html. Peruse the website, especially the "Online" link on the left side of the home page. You'll find a discussion of online focus group services and a short video demonstration.

Imagine you are an outside consultant, working with a multi-site company to diagnose issues associated with employee job satisfaction. How could you use this type of online focus group tool to gather information? What could be the benefits of using such a tool? What could be the potential disadvantages of using the tool?

 

 

 

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Marketing Research: Discuss qualitative market research tools
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