Assignment:
The purpose of this assignment is to understand the concept of 4 Ps of marketing, market segmentation, and motivations in tourism. This assignment is worth 100 points.
All advertising analyses are to be approached as a professional report to be handed in to your instructor via Canvas or in person. Tourism AD analysis report must be typed, double-spaced (2-3 pages) and include your name, the name of the assignment, and the date. You should also attach the tourism advertisement you choose in the report.
Please cut out any tourism-related advertisement in any print or online materials, including magazine, newspaper, brochure, and Web-based ad. From the message received, thoroughly describe following questions:
1. The audience(s) you think is(are) being targeted for the advertisement of your choice.
2. How the ad described the traditional 4 Ps.
3. Push & Pull motivations used in the ad.
4. Why you think the ad was successful/unsuccessful at reaching/attracting its target
audience(s).