Assignment:
Instructions
Document contains two scenarios: a scenario in which the Virgin Group ("Virgin") is soliciting proposals from prospective venues for a major music festival, and a scenario in which Disneyland Paris is soliciting proposals from owners of a fictional movie, tv, book, or game franchise to form a partnership with. In groups of three to four, students will, according to the selection process outlined below, select a city/franchice to represent in responding to the request for proposal (RFP). Your group should, working as a team, first prepare a written executive summary of your city's proposal that is creative, thorough, and persuasive. You will need to conduct outside research to familiarize yourself with your proposed city/franchice, research the industry, and identify any relevant business concepts necessary to critically analyze the RFP and prepare an effective proposal. Your group will then prepare and deliver - during the specified final examination period for your section - an oral presentation that is persuasive and reflects the group's executive summary.
Selection Process:
There are two selections that each student will need to make for this project:
1) select a team of 3 or 4 members and
2) select a city to represent in this project.
All students must ensure that they fully understand the following process and then strictly adhere to all deadlines:
1) Group Selection. Students should begin forming teams of three or four immediately. Once a team has been formed, one member of the team should email your professor - copying all other members of the group - and inform your professor of your desired group composition. Your professor will then reply to all to inform you of whether your group composition is acceptable. This will be determined on a first-come, first-served basis and your group composition is not final until you have received confirmation from your professor. Any student who is not a member of an approved group by April 14th, 2018 will be placed into a group by his or her professor. Note that your professor may need to make adjustments to groups to ensure that all students are in groups. All final groups will be formed and posted on Blackboard April 14th, 2018.
2) City Selection. Once your group is approved, one member from each group should email the professor a list of your top three choices for cities/franchises (depending on which prompt you choose). This will again be determined on a first-come, first-served basis. Your professor will respond via email to inform you which city or franchise you will represent.