Assignment task: Proposal to Sell Snacks and Beverages at Local High Schools
For years, a controversy has been brewing over the amount of junk food and soft drinks being sold through vending machines in local schools. Schools benefit from revenue-sharing arrangements, but many parents and health experts are concerned about the negative effects of these snacks and beverages. You and your brother have almost a decade of experience running juice stands in malls, and you would love to find some way to expand your business into schools. After a quick brainstorming session, the two of you craft a plan that makes good business sense while meeting the financial concerns of school administrators and the nutritional concerns of parents and dieticians.
Here are the notes from your brainstorming session:
- Set up portable juice bars in local schools offering healthy fruit and vegetable drinks along with simple, healthy snacks.
- Offer schools 30 percent of profits in exchange for free space and long-term contracts.
- Provide job training opportunities for students (for example, during athletic events).
- Provide detailed dietary analysis of all products sold.
- Establish a nutritional advisory board composed of parents, students, and at least one certified health professional.
- Assure schools and parents that all products are safe (for example, no stimulant drinks, no dietary supplements).
- Support local farmers and specialty food preparers by buying locally and giving these vendors the opportunity to test market new products at your stands.
Your task:
Based on the ideas listed, write a formal proposal to the local school board outlining your plan to offer high schools healthier alternatives to soft drinks and pre-packaged snack foods. Invent any details you need to complete your proposal.