Marketing Discussion Post
o Review the "Marketing Excellence: Amazon.com" case study on p. 523 of your textbook. Discuss why Amazon has succeeded when so many other companies have failed. Reflect on what you think is next for Amazon.
o Project management is essential for operations in various industries such as information technology, hospitality, engineering, and others. Discuss a project you were involved in that was not successful. Explain why the project failed and what you think needed to be done to make it successful. This can be a project from work or a personal project.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.