Consumers have gotten somewhat used to seeing products placed in movies and TV shows. We see cars, food, beverages, clothing, electronics, stores, and more on a regular basis inserted into entertainment.
1. Discuss product placement as a tactic in marketing. What are the advantages/disadvantages of this type of promotional tool compared to other types of advertising?
2. Discuss the use of product placement for Iphone in Modern Family (see video here https://www.youtube.com/watch?v=FADOtxu_MTU&feature=youtu.be) .What is the target market? What is the message communicated by Apple in this episode? Is product placement in this case more effective than other forms of advertising?