Principles of Marketing
Product Life Cycle
The Product Life Cycle is a theory that is helpful in guiding strategic marketing decisions about how a product is promoted, where it might be sold, pricing (and profit), and even product attributes. It also has something to tell us about the competitive environment and new product development.
The products below represent the product classes which are in their growth stage of Product Life Cycle. Pick one product category from the list:
• Tablets
• Keurig Coffee machine
• Blue Ray DVD
• 3D Printer
1. Using the product category chosen as a product class and a popular branded product as a specific example, explain how price, promotion, distribution, product (features and attributes), and competition have changed, and are likely to change as the product move through the product life cycle.
2. Prepare a 10-15 minute oral presentation and a three- to five-page paper (both are due on the same day).
Main Points to cover:
• Brand
o Apple
o Website
Minimal
Eye catching
Sleek
• Price
o Cost of each IPAD
• Promotion
o Online
o Instore
Electronics / Walmart : Superstores
Radio Shack
• Distribution
o New product every year
• Product
o Features
Educational
Business
Siri
Facetime
Accessories
• Keyboards
• Cases
• Headphones
• Speakers
• Life cycle
o Ipad 2010
o Apple 1973
Outline: Tablet
• History of Tablet
o Computer predecessor
o On screen pen interface
? First tablet released
? Technology behind it
• Apple
o Synopsis of Apple
? First computer
? Iphone
? IPAD
o Brand
? What is the brand
• Minimal / sleek / powerful
o Sales
? How many sold the first weekend
• First year
• Price
• Promotion
o The ad
o Types of IPad
? Prices for each type
? Evolution of interface
• Distribution
o What changes in each model
o Why is there different models
? Uses behind
• Business
• Education
• Entertainment
• Compare competitors
o Software differences
o Samsung
o Windows
? Battery / interface
• Future of Tablets
o Holograms
o Interactive interface
o Apples predictions for the future
Works Cited
• Https://twitter.com/charlesmclellan. "Tablet Computers: An Overview | ZDNet." ZDNet. N.p., n.d. Web. 10 Nov. 2016.
o https://www.zdnet.com/article/the-history-of-tablet-computers-a-timeline/
• Ritchie, Rene. "History of IPad (original): Apple Makes the Tablet Magical and Revolutionary." IMore. N.p., 06 Oct. 2014. Web. 10 Nov. 2016
o https://www.imore.com/history-ipad-2010
• Https://www.facebook.com/about.ipad. "The Innovative History of the IPad." Lifewire. N.p., n.d. Web. 10 Nov. 2016.
o https://www.lifewire.com/history-of-the-ipad-1994668
• "Apple." Apple. N.p., n.d. Web. 10 Nov. 2016.
o https://www.apple.com/
• By Xiomara Blanco. "Best Tablets of 2016." CNET. N.p., 03 Feb. 2014. Web. 10 Nov. 2016.
o https://www.cnet.com/topics/tablets/best-tablets/