Discussion:
Make a 3-4 page preliminary analysis for Dr. Green that demonstrates your consideration of your practice's current capabilities with regard to 1) adopting a concierge care business model or 2) expanding the existing practice. (Feel free to look at sample SWOT or Porter's Five Forces Framework templates for ideas, but do not use a template because some operating systems may not be able to "read" the template you select.)
In the end, the physicians will make the final decision, but they are looking to you to have asked the right questions and to do the legwork. Indeed, as you work through this exercise, you may well find that more questions are raised than are answered! Therefore, please also include a list of questions or issues that you would need to more fully investigate before making a final recommendation to the physicians and preparing a business plan. What are the advantages and disadvantages of each?
Customers (mix, customer demand)
Continuity of care
Value
Sources of revenue
Costs (including marketing, technology, payroll, office fit-out)
Staffing needs (propose specific roles and responsibilities)
Ethical concerns