Discuss possible best practices from the guerrilla


Discussion

• E Activity- Use the Internet to find a recent guerrilla marketing campaign that you believe would be (or has been) exceptionally effective. Be prepared to discuss.

• From the first e-Activity, discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.

• Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response.

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Marketing Management: Discuss possible best practices from the guerrilla
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