Problem
The two keys to having a successful online business are generating traffic and monetizing it. Amazon has been very successful at both. They have tens of millions of customers and they sell books and other products to them, as well as Kindles and eBooks, as well as the products of other retailers. In this hypothetical problem we are considering the possibility of Amazon augmenting its monetization efforts by promoting by email a set of product it calls "Amazon's Best."
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.