Discussion Question
Pricing Methods
Think about the pricing methods described in chapter -markup pricing, target-return pricing, perceived-value pricing, value pricing, going-rate pricing, and auction-type pricing. As a consumer, which do you prefer to deal with? Why? If the average price were to stay the same, which would you prefer a firm to do: (1) set one price and not deviate or 2.employ slightly higher prices most of the year but offer slightly discounted prices or specials for certain occasions? (at least 200 words)