Question: Dr. Oz claims that his new "miracle cure" can eliminate cancer without chemotherapy. When a first-year graduate student at Texas Tech conducts a study that fails to support Dr. Oz's treatment, Oz responds "Who are you going to trust? Some data from a rookie scientist or me, a member of the medical faculty at Harvard and Oprah's top doc?". Which of Merton's Scientific Norms is Dr. Oz most clearly violating in this example?