Discuss-ownership versus non ownership


Discuss the below:

Go to Entrepreneur's Website, located at https://www.entrepreneur.com/franchise500/index.html,

and select the franchise that is most appealing to you.

"Ownership versus Non Ownership"

• Retail firms may be independently owned, chain-owned, franchisee-operated, leased departments, owned by manufacturers or wholesalers, or consumer-owned. Select a retail firm with which you are familiar, and describe the type of ownership of that firm. Support your selection with two (2) examples that best illustrate the manner in which the chosen firm embodies the particular type of ownership.

• Examine the franchise that you selected. Propose an overall retail strategy for the selected company for market penetration in your hometown of Los Angeles.

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Marketing Management: Discuss-ownership versus non ownership
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