Discuss the advantages and the disadvantages of the first mover and the last mover theories
You must provide an unbiased comparison of the two theories.
Problem 1. Identify at least four advantages and four disadvantages for each theory and comprehensively show how each advantage or disadvantage affects the use of that theory (a minimum of 16 pros/cons in all).
Problem 2. Identify at least four examples of real firms who have been successful and four examples of real firms who have been failures using each theory (a minimum of 16 real firms in all).
Problem 3. Provide a definitive and unbiased recommendation of which theory to use. You should provide the specific attributes which constitute the most advantageous context in which the chosen theory operates and justify your recommendation with researched support, logic and examples.
Deliverable Length: The deliverable length shall be of five to seven pages (cover page and reference page not included). As a graduate business student, you are required to provide a well-researched and analyzed comprehensive response to every assignment question. Brief, vague, generic, or non-definitive responses will not earn good grades.
You are welcome and encouraged to use the David text book and the course materials that came for this course.
For reference us the APA guide available as shown in the virtual campus under "interactive learning"
Objective: The Objective of the Unit 3 IP Assignment will involve the following the Course Outcomes and Grading Criteria with their respective percentages:
1) Discuss the opportunities provided by technology for businesses.
2) Identify examples of good and bad business practices in the use of strategy design components.
3) Apply critical thinking skills to analyze business situations.
4) Use effective communication techniques.