Discussion: Budget Matters
Please respond to the following:
Analyze what specific objectives you as a marketer would establish for advertising and promotion. Determine what criteria would need to be met in order for the objectives to be considered valid.
Discuss one major issue that marketers are faced with when establishing a marketing budget and how it can be properly addressed.
Distinguish between S-shaped response model and the rapidly diminishing returns model. Then, indicate what this means to a marketer. Determine what type of product(s) is best used for each and how a marketer can plan.