Assignment: Motivation
Motivation, personality, and perception are all tied to consumer behavior in various ways, such as brand personality, emotional motives, and perceptual mapping. For this assignment, choose two of the three topics listed below, and find a scholarly journal article (peer reviewed) from the Ashford University Library for each.
a. Motivation and Consumer Behavior
b. Personality and Consumer Behavior
c. Perception and Consumer Behavior
Write a two page summary for each article (four pages total for the assignment), and show how it applies to the learning from the chapter(s), integrating and applying the concepts as they relate to consumer behavior and marketing.
Be sure to include a properly formatted Reference, using APA style.